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What you need to know about URL redirects.
A redirect automatically forwards one URL to another. When a browser visits the first URL, the server sends it on to a different address.
301 (Permanent): Passes on SEO value; the page has moved permanently.
302 (Temporary): A temporary redirect; SEO value is not passed on.
Yes! Every redirect increases page load time and reduces SEO value. Ideally there should be 1-2 redirects at most; 3 or more is a problem.
Unnecessary redirects hurt your SEO.
See every step of the redirect.
Analyze codes such as 301, 302 and 307.
See every redirect step.
Analyze the status code of each step.
Get suggestions for optimizing your redirects.