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What you need to know about GZIP compression.
GZIP is a compression algorithm used on web servers. It shrinks your web pages by 70-90%, which speeds up page loads and reduces bandwidth usage.
With GZIP compression enabled, page load times drop significantly. This improves the user experience and has a positive effect on your Google rankings, since Google favors fast-loading sites.
Apache (.htaccess):
AddOutputFilterByType DEFLATE text/html text/css application/javascript
Nginx:
gzip on; gzip_types text/html text/css application/javascript;
HTML, CSS, JavaScript, JSON, XML and other text-based files should be compressed. Files that are already compressed, such as images (JPEG, PNG, WebP) and PDFs, should not be compressed again.
Shrink your page size by up to 70% with GZIP compression.
Dramatically reduces page load times.
Google ranks fast sites higher.
Lowers hosting costs by reducing bandwidth usage.
Find out your site's GZIP status in seconds.
Compare the original and compressed sizes.
All tests are completely free.